4 Digital Marketing Strategies To Market Your Business Like Elon Musk
A few months ago, Elon Musk has disrupted the Social Media Platforms with one of his announcements. He declared his Neuralink’s microchip, the brain-implant which aims to achieve “symbiosis with artificial intelligence,” as he stated. Musk is renowned for his devotion to launching innovations enhancing the quality of life of his customers. Among worldwide marketers, his approach to market himself, as well as his business, has always raised the question: What is Elon Musk’s digital marketing strategy?
The science-fiction devotee, Elon Musk, also known as Iron Man, has established his own edge with Tesla, SpaceX, Neuralink, as well as his previously owned, Paypal. Anti-ads is how he has announced his digital marketing strategy on various occasions. However, this Billionaire entrepreneur has already succeeded in building a loyal, well-targeted audience of almost 40 million followers only on his Twitter account, so far.
What digital marketing strategy that denotes spending $0 on ads!
It’s Tesla’s digital business strategy. According to Forbes, Tesla has never resorted to paid ads, contrary to its rivals such as Porsche, Ford, and BMW, whose spend on ads sometimes exceeds 40% of their social budgets.
In the second quarter of 2019, the sales of Tesla Model 3 exceeded that of its competitors to a great extent in the USA, despite its zero marketing budget.
How is that possible?
4 tactics to learn from Elon Musk’s digital marketing strategy
What has made social media special as a marketing channel, is that you can get the best use out of it with a digital marketing strategy that entails zero ads.
What you can do is:
- Provide the optimal user experience with your brand
- Build a community around your brand
- Offer life-changing opportunities to others
- Spread your words beyond the moon!
It only needs a true, humanistic sense in the messages you deliver, and you will attract a myriad of potential customers, who will market your business voluntarily–and that’s what Elon Musk has achieved.
1. Provide the optimal user experience with your brand
As an entrepreneur, you can stand out in the market by adding value to your customers’ life. With SpaceX, Musk has made space travel more familiar than ever before. With Tesla, this smart entrepreneur has succeeded in introducing an array of electric, eco-friendly cars with zero-emissions. And with Neuralink, the Iron Man is going to enhance the human-AI interaction.
You only need to find your edge, the challenge your business is solving, and introduce it to your customers as the savior. Make sure your digital marketing strategy implies this message.
2. Build a community around your brand
If you wonder how Tesla adopts a zero-cost digital marketing strategy, already a pool of Tesla’s advocates is there, engaging on the company’s social media accounts every day. That’s in addition to Tesla Motors’ subreddit which has never stopped buzzing with ideas, discussions, and suggestions of its subscribers.
You can also create your own business community on social media platforms. A Facebook group is a good step in that. Check our article on how to outsmart Facebook Algorithm for more insights to include in your digital strategy.
3. Offer life-changing opportunities to others
When Elon Musk first launched his startup Neuralink, with the aim of introducing the brain-microchip as a solution merging humans with AI, he did not hesitate to call for engineers to join his endeavors. The hiring conditions lie in holding the experience of solving “hard problems with phones/wearables (sealing, signal processing, inductive charging, power mgmt, etc,” as stated by Musk.
You can do the same. Search for real talents and experience, not only certified qualifications, and offer them the optimal working environment. Your team can then be your business advocates, who promote your brand everywhere.
4. Spread your words beyond the moon!
Whether on his twitter account or in media interviews, Elon Musk is always keen on delivering his key messages to promote his new ventures.
“When space travel becomes as common as air travel, the future of civilization will be assured,” a simple tweet, the Iron Man once pitched in his inspirations and motives. That was two days before launching the starship SN5 at his SpaceX.
Develop such an emotional bond with your audience and enjoy the free digital media marketing for your business.
What if you do not have the time for marketing your business on social media?
If you need to focus on the core of your business only, hire a digital marketing agency. Professional marketers will hence take over the social media marketing of your business, building your audience, and even reporting your activities on regular basis.
At IZDAHER, we can help you with that. For diverse businesses, we have built a prominent digital presence that meets their expectations as well as their business demands. We hound smart businessmen like Elon Musk and learn from them. We fetch for the trends and create the digital marketing strategy that covers them. Our services meet the needs of different sizes of businesses and in various industries.