TikTok For Business: Reaching New Customers!
TikTok is a social media platform that allows its users to share their video stories online, and as we talk about business in this blog; we should know how TikTok for business is important for your company.
How TikTok Is A Potential For Business?
- TikTok is used by 75 languages which is a huge target audience from different backgrounds.
- The users spend roughly 52 minutes daily on TikTok, coming in the second place after Facebook (58 minutes).
- Since January 2021, the platform has 689 million active users worldwide, that number will keep growing day by day.
- 90% of TikTok users open the app daily which urge your business to be present on TikTok
TikTok For Business: Live Among Customers!
So TikTok is a new environment for your business to consider. It helps you to be among most generations, Gen X, Gen Y, Baby boomers, and yet, Gen Alpha, that means you are present all the time with all of your customer segments.
But how can you make the best use of TikTok for business?
Video Marketing Is A Priority:
86% of people is waiting to watch more videos of your brand. As 85% of companies already use video as a marketing tool, TikTok expands the reach of your video content. If you’re not already using video, it offers a very accessible way to integrate your video into your existing marketing strategy.
Understand Your Audience On TikTok:
Take your time to research the platform and understand how it works and what your target audience and competitors are doing with TikTok. You can also create a list of related hashtags to target in your video to develop branded hashtags for your business.
Interactive Posts In TikTok For Business:
Create more interactive posts and videos by asking your users to reply, or give feedback to your brand and products.
TikTok is recently introducing an advertising opportunity. There are currently 5 different ad formats, including in-feed ads that are similar to ads on Instagram and appear when you scroll.
Brand takeover displayed when someone opens the application, and branding effects using AR filters, stickers, lenses.
While this advertising option has the potential to connect with TikTok’s numerous customers, small businesses may have a high minimum spend that may not be cheap. Therefore, it’s worth examining whether your business can pay for.
Here at Izdaher we can help you flourish your TikTok account as we can help you identify your strengths and weaknesses and improve what is missing to propel you to the highest point possible.